Future-proof your AI visibility with Generative Engine Optimization
AI-powered search is transforming how people find information. Generative engines like ChatGPT, Google’s AI Overviews, and Bing Copilot are becoming the go-to sources for answers, often without showing traditional search results. With millions of AI-driven queries every day, this is a marketing opportunity you can’t afford to ignore. Businesses that optimize for generative engines gain visibility in conversational answers, build trust, and stay ahead as search evolves.
AI Search Drives Customer Action
80% of consumers now rely on AI-generated summaries for at least 40% of their search queries.
54.6% of U.S. Adults Use Generative AI
Generative AI adoption is outpacing past tech like PCs and the internet at similar launch intervals.
Higher Visibility = More Conversions
AI-powered marketing tactics deliver an average conversion rate increase of 20%
GEO is a critical part of the modern marketing mix.
The ultimate goal of Generative Engine Optimization (GEO) is the same as any other marketing strategy: to increase sales or leads by ensuring your brand appears in AI-generated answers where customers are searching. Lodestar Marketing Group will work with you to implement proven GEO strategies that position your content for inclusion on platforms such as ChatGPT, Google’s AI Overviews, and Bing Copilot. These strategies build trust, establish authority, and create long-term visibility in the age of AI-driven search.
GEO Capabilites
Content & Site Analysis for AI Readability
Ensure your content is structured for generative engines to interpret accurately.
Competitive Review in AI Search Contexts
Understand how competitors appear in AI-generated answers.
Core Keywords & Conversational Mapping
Identify keywords and natural language queries that align with AI search patterns.
Content Pillar Strategy for Topical Authority
Build authoritative content clusters that generative engines trust.
Schema & Structured Data Recommendations
Implement FAQ, Article, and Product schema to enhance machine readability.
Copywriting & Content Development for GEO
Create AI-friendly content optimized for summaries and featured answers.
Local Listing Audits & Set-up
Optimize Google Business Profile and directories for AI-driven local queries.
Ongoing Optimization & AI Visibility Reporting
Monitor performance and refine strategies as AI algorithms evolve.
Analytics and ROI for GEO
Monitor how often your content appears in AI-generated responses across platforms like ChatGPT, Google’s AI Overviews, and Bing Copilot.
Analyze which natural language queries and topics are generating AI visibility for your brand.
Understand how AI-driven mentions impact customer behavior, brand trust, and conversion paths, even when clicks aren’t involved.
Combine GEO and SEO data to show the full picture of your digital visibility and its effect on leads and sales.
How GEO Works with SEO
SEO is the foundation of GEO. Without strong SEO, your content won’t rank, and if it’s not optimized for search, it won’t be optimized for AI either. Our integrated approach ensures your site is discoverable across traditional search engines and generative platforms.
Let's Talk
Contact lodestar to learn more about our GEO services and how we can support your business goals.