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Why Are AI’s Wacky Ideas Frustrating for Digital Marketers? Lodestar Marketing Group
Why Are AI’s Wacky Ideas Frustrating for Digital Marketers?
 Why Are AI’s Wacky Ideas Frustrating for Digital Marketers? 1024 451 Lodestar Marketing Group

Key Takeaways: AI promises efficiency, but today’s tools often fall short, producing bizarre edits, irrelevant suggestions, and tone-deaf content. While AI can spark ideas and automate tasks, it lacks brand awareness and human judgment. Real marketing success comes from strategy,…

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The SEO Evolution: Adapting to the Age of AI Answer Engines - Lodestar Marketing Group
The SEO Evolution: Adapting to the Age of AI Answer Engines
 The SEO Evolution: Adapting to the Age of AI Answer Engines 1024 451 Lodestar Marketing Group

For years, the primary goal of search engine optimization (SEO) has been to drive clicks to your website. But the landscape is rapidly changing. The rise of generative AI (GenAI) systems like ChatGPT, CoPilot, Claude, Gemini, and Perplexity is forcing…

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7 Steps For Creating Effective PPC Ads - Lodestar Marketing Group
7 Steps For Creating Effective PPC Ads
 7 Steps For Creating Effective PPC Ads 1024 451 Lodestar Marketing Group

Ever wonder how some ads grab your attention while others totally fade into the background? Online Pay-Per-Click (PPC) campaigns are a way to broadcast your message to potential customers. To write ads that get people excited to click, think of…

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Pros and Cons of AI in Digital Marketing
Pros and Cons of AI in Digital Marketing
 Pros and Cons of AI in Digital Marketing 1024 451 Lodestar Marketing Group

AI has proven that it will inevitably shape our future. With the limitations of human understanding, AI has still taken hold of the internet and created an outlet for outputting unique essays, generating images from a few words, and answering…

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Prepping Your Website For AI: SEO Best Practices for Now & The Future Of Search
Prepping Your Website For AI: SEO Best Practices for Now & The Future Of Search
 Prepping Your Website For AI: SEO Best Practices for Now & The Future Of Search 1024 451 Lodestar Marketing Group

The way people find information online is changing fast. While popular search engine websites like Google and Bing are still important, new AI tools like ChatGPT and Gemini are becoming a go-to information source for many. As a digital marketing…

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A Guide to Google Ads Campaign Types: Reaching Your Audience at Every Stage of the Funnel - Lodestar Marketing Group
A Guide to Google Ads Campaign Types: Reaching Your Audience at Every Stage of the Funnel
 A Guide to Google Ads Campaign Types: Reaching Your Audience at Every Stage of the Funnel 1024 451 Lodestar Marketing Group

In today’s digital landscape, Google Ads is one of the most powerful tools for driving business growth. To get the best results, it’s important to understand how each campaign type works and how it fits into the marketing funnel—the journey…

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