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Display Advertising

Online Media Buys

Online display advertising uses banner ads, contextual ads, pop-ups, text links, videos, newsletter/email inclusions, viral marketing, sponsorships, and partnerships to reach the most qualified customers where they are on the Internet. Display advertising can be a very important part of your revenue stream because it can be utilized in a targeted environment or be based on specific information. lodestar marketing group understands that there are many aspects to Online advertising and can work with you to develop the best marketing options for your desired results.

lodestar will help you:

  • Develop and implement goals for an online display program.
  • Plan your budget and decide what level of spend is needed to reach your goals.
  • Understand the best options for your business.
  • Develop custom creative for the chosen advertising channels.
  • Test to insure that you are achieving optimum online advertising revenue.
  • Continued analysis to grow the online advertising program with a positive ROI.
  • Develop the right promotions to attract new customers.
  • Maximize the lifetime value of the new customers.

Online Advertising Factors

Planning
Budgeting
Negotiating
Target Audience Profiling
Creative
Testing
Promotions
Analysis

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