What makes one website rank above another on search engines? The strategies that once worked to raise website ranking no longer apply. Therefore, in order to increase your website’s visibility, you must understand how websites are ranked today.
Your first step should be research. You must find out what people type into the search engine when performing a search, the number of searches performed over a given month, and how much competition there is for that search term. Search engines have tools that can help you with this research. Knowing these things will give you an idea of what key phrases you should be using as well as how difficult it may be to rank higher based on the number of competitor websites.
Next, you need to examine the individual pages of your website. Search engines are looking at how relevant your content is to a given search, taking into account the page titles, meta descriptions, and visible text. To make your website easier for the search engines to read, consider the following tips:
- Make sure your HTML code adheres to World Wide Web standards
- Make sure your website is easily navigated, with no broken links
- Have a call of action on each page
- Use unique titles, keywords, and descriptions for each page
Lastly, one of the most important factors determining ranking currently is link building, including links both to and from your website. You can post content on other websites such as articles, news releases, videos, etc. This will help generate traffic from both the search engines and the websites where your content is posted. In addition, submit your website to specialized directories based on your content. Link building may be a time consuming process but it will ultimately help increase your page ranking.
Business competitors are all fighting to be ranked within the first three pages of search results. If you take the time to optimize your website and build links, your website might stand a fighting chance in getting one of those coveted top spots.