There is a ton of misinformation floating around in regards to SEO. What is fact and what is fiction may be hard for most of us to determine. So here are a few of the most common questions along with the truth behind them:
- Should SEO be optimized only for Google? NO!
Although Google is the dominant search engine, you would still be missing out on a large group of people if you discount other sites such as Yahoo, MSN, etc. Instead of optimizing for Google, optimize for your intended audience.
- Isn’t SEO all about secret tactics? NO!
If done properly, SEO is not about tricking the search engines. Rather, it can help you create a user friendly website utilizing proper keywords and links in order to draw more traffic to your site.
- SEO doesn’t cost anything, right? WRONG!
Even though SEO is not a paid-search, there are still costs such as an SEO consultant, program and graphic designers, etc. Therefore, to measure success you will need to weigh your costs versus such things as website traffic and conversions.
- SEO only needs to be done once. WRONG!
Because SEO tactics and your competitors are constantly changing, you will need to revise your SEO techniques to stay ahead of the game. If not, your competition will surely pass you by.
- SEO all boils down to page rank. NOT NECESSARILY!
While you do want your site closer to the top of a search, what is more important is relevance of your site to a given search. In order to have a successful site you must make the user happy which will lead him to return to and even recommend your site to others.
While these are only a few of the questions floating around about SEO, they give you an idea about some of the myths you may have believed in the past. Don’t always believe what you hear. Do your homework and make SEO work for you!