What do you think is the most valuable source of leads for your business? Email? Direct Marketing? The internet? According to a study completed by The Chief Marketing Officer Council, the most valued source of leads is from customer referrals, with a staggering 54% (next in line is email/direct marketing with 14%). However, only a small amount of businesses will actually try to find tactics to engage customer referrals.
Imagine the valuable leads you could gain from referrals from satisfied customers, and how this could help the growth of your business. To get these referrals, you first need to establish customer confidence by proving you are committed to customer satisfaction. Then you will be able to create an opportunity for referrals to occur. There are several ways to can get these referrals. You may simply ask customers for referrals. You may hold group gatherings with both existing clients and potential clients. You could also gather powerful testimonials.
There are endless ways to gain and use customer referrals. But first you must recognize the value of these leads and then create specific plans to use these opportunities. Just think, tapping into this powerful resource will give you an advantage over the 95% of your competition who turn a blind eye to customer referrals.