SEO Blog

One of the most powerful tools you can use to gain higher conversions is testing your web pages. The easiest way to do this is through split testing. This involves testing two or more versions of your webpage, to see which version produces the most conversions. So what exactly should you be testing? Everything! Every part of your site contributes to your conversion rate, including headlines, opening paragraphs, color, font, images, etc. Following are three of the most important elements to test.

1. Headlines: 75-80% of visitors never read past the headlines. Test headlines around the desires and motivating reasons why people would be interested in your product. Some headline openers which have been found effective are “Amazing secrets of…”, “How to …”, and “If/ Then”.
2. Openings: The first few paragraphs of your page can have a dramatic impact on your conversion rate. There are hundreds of different kinds of openers you can try, which is why testing many versions will tell you which will work best for your readers. Some include opening with a story that is relevant to your subject, as it draws people to read further to find out what happens next. Or you can try opening with a startling fact, one which your reader can relate to.
3. Offers: How you structure your offer can also greatly impact your conversion rate. You can test various price points (research shows a price point ending in the number 7 usually generates more sales). You can also test various order options or premiums.

Remember, by finding out what your users want and catering your site to them accordingly, you will be increasing your conversion rate and your profit. Test everything and test often to keep ahead of your competition. It’s worth the time and effort, so Start Testing!

Regardless of the quality of content on your website, you may be inadvertently driving visitors away solely on your website layout. People are much more likely to visit and return to websites which are easy to navigate and easy to find exactly what they are looking for in a short amount of time. There are several important points to consider when designing a website layout.

1. Keep it simple: This makes your site more user friendly. Do not create complex navigational links or use bulky images which take too long to load. It also helps to maintain a sense of uniformity between pages, although not always necessary.

2. Make it readable: Choose standard font sizes and professional fonts.

3. Choose color schemes carefully: Some color combinations can have a blinding effect for users. Find colors which are pleasing to the eye, and make sure your text is clearly visible over the background color.

4. Watch your file size: If it takes too much time to load pages in your website, a viewer is more likely to leave. Don’t use unnecessary images or supporting files which may slow the page loading time down.

5. Proper placement: Make sure you place links, menus, and page buttons in the proper place, making them easily assessable to users. Also check occasionally for broken links.

Using a website builder makes most of these tasks easy. However, it is up to you to choose a website layout that is easy and attractive to users, increasing the likelihood of return visits.