lodestar Communications
lodestar Communications is our communications division. We focus exclusively on public relations, publicity and messaging. Our communications experts can create custom communication programs to increase brand awareness, lead generation and sales. We generate the buzz for you.
lodestar Communications is all about managing your reputation with all of your publics – your employees, your customers and prospective customers and the financial industry. We can get the buzz going about your organization. But that is only one slice of the pie. Our full-service communications offering includes a number of key programs to ensure your success. Through publicity and promotion, we can pave the way for sales and fundraising. Through internal relations and communication, we can build internal morale, teamwork and productivity. And, through research and interaction with varying publics, we can provide an early warning on potential issues. Finally, our interaction with internal and external audiences allows you to uncover new markets, products or methods.
Our team can write feature stories, case studies and other material to showcase your core value and benefits. We also utilize all of the latest vehicles including social media and blogs to reach your audiences where they are.
Our team has deep experience in public relations and communications and can help you with all facets including:
lodestar Communication Services
Counseling
lodestar Communications has extensive experience in corporate public relations. We can provide advice to your management team on policies, communications and relationships that relate to your employees, members, targeted media or the financial community.
Employee/Member Relations
We can help respond to employee concerns and can work with you to develop programs to inform and motivate your employees and members.
Research
Through research, we will determine the attitudes and needs of your various audiences to better plan your communication strategies. It is important that you thoroughly understand your customers and potential customers. We’ll help you uncover what about your offer is special or unique. We’ll help you better understand what your customers are looking for and how you can meet those needs. Our external research and internal company audit will allow us to create a successful PR program.
Financial Relations/Investor Relations
We will help you build relationships with the financial community; creating and maintaining confidence in your business. With the current economy and the volatility of the stock market, emotion and perception all too often send stock prices soaring or plummeting. We will help accurately communicate your company story to stock analysts and other financial professionals.
Media Relations
We work with local, national and vertical media to respond to their interest in your company or seek publicity on your behalf. Our team is comprised of people who love people – and their existing relationships are a core asset to our offering.
Publicity
For most companies, the main point of public relations is getting visibility for your products and your company to enhance your brand and ultimately generate sales. We get your message to the right, targeted media in order to get your messages out to your intended audience. This will be done through carefully crafted feature story pitches, case studies, and responding to relevant planned editorial.
Social Media and Blogs
People influence their friends about the brands they love (or hate). And three out of every four Americans access the Internet. That’s why you can’t ignore this important medium for reaching your customers and potential customers. lodestar Communications will help you understand and tap into social media to help promote your company, brand and messages to your target audience.
Special Events
lodestar Communications has extensive experience in event management. Working in conjunction with our traditional division, we can plan and execute on special events to help promote a person, product or organization.
Marketing Communications
We work hand in hand with our traditional marketing division to help develop the positioning and messaging for tradeshows, collateral, promotions and other marketing programs designed to sell your product or service.
Issues Management
We will help you identify and address issues that concern the public and affect your organization.
