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Digital Marketing Services

lodestar marketing group is a professional online marketing agency. We focus exclusively on the Internet - from SEO and SEM to display advertising and Facebook. Our online marketing experts can create custom digital marketing programs to drive more, qualified traffic to your Web site - everyday - to increase your market share and revenue.

Looking for an Online Marketing Program to fit your budget and performance objectives? Wish you could connect with customers who are actively searching for your products and services in an efficient and cost effective way?

The impact of Online Marketing cannot be understated.

Whether you're selling gourmet food or law services, your business CAN be at the top of the natural search engines and you CAN be driving targeted traffic and new customers every day. With an integrated and strategic online marketing plan, you can tap into this digital audience in an affordable, measurable and sustainable way.

Through Search Engine Optimization, Paid Search Marketing, Online Display Advertising, Affiliate Programs, or a combination of methods, you can achieve visibility for your products on the web. It starts with a thorough research process including market and competitive landscape research, to carefully evaluate and determine the most effective way to drive qualified traffic and new customers. You will receive strategic recommendations, traffic estimates and budget projections before your campaign ever begins.

There are many advantages to Online Marketing:

  1. Immediate

    Your messaging can be delivered and changed within days

  2. Targeted

    Deliver specific messages based on what the customer is looking for and drive them to specific landing pages for highly targeted product messaging and offers.

  3. Affordable

    With clicks as low as a ten cents, online marketing is both affordable and cost effective.

  4. Proven ROI

    Track visitors from their click to their order to provide true campaign ROI.

  5. Easily Optimized

    Monitor and change quickly to stay ahead of your competitors and meet your budget goals.

Your service will include:

Campaign Planning — We will determine the best online marketing programs to meet your objectives and your budget. Accounts will be set-up with the search engines, affiliate programs, media companies and more depending on your customized program. We will create the ad copy and landing pages to jump-start your program.

Ongoing Analysis — We will carefully oversee your Online Marketing campaign and understand your business, your objectives and your budget. We regularly monitor your online campaigns, making ongoing adjustments to ensure budget and performance objectives are being met. And, we'll continually test and refine your campaigns to ensure optimal results.

Monthly Performance Report — Each month you will receive a summary report with all of your campaign's performance for that month. This report includes all keywords or advertisements, costs, and conversions across all of the campaigns. We make it easy to understand your effectiveness, and return on your online marketing investment.

Monthly Summary Report and Recommendations — Each month you will also receive a summary overview of your entire campaign's performance. This contains comparisons to previous periods along with recommendations for how to drive new traffic and to increase efficiencies.

Give us a call and we can discuss your unique situation and how lodestar marketing group can help you maximize your marketing investment.

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