lodestar Digital Services
lodestar Digital is our professional online marketing division. We focus exclusively on the Internet - from digital marketing and web media to search marketing and affiliate programs. Our online marketing experts can create custom digital marketing programs to drive more, qualified traffic to your Web site - everyday - to increase your market share and revenue.
- Overview
- Service Offerings
Looking for an Online Marketing Program to fit your budget and performance objectives? Wish you could connect with customers who are actively searching for your products and services in an efficient and cost effective way?
The impact of Online Marketing cannot be understated.
Whether you're selling gourmet food or law services, your business CAN be at the top of the natural search engines and you CAN be driving targeted traffic and new customers every day. With an integrated and strategic online marketing plan, you can tap into this digital audience in an affordable, measurable and sustainable way.
Through Natural Search Marketing, Paid Search Marketing, Web Marketing, Affiliate Programs, or a combination of methods, you can achieve visibility for your products on the web. It starts with a thorough research process including market and competitive landscape research, to carefully evaluate and determine the most effective way to drive qualified traffic and new customers. You will receive strategic recommendations, traffic estimates and budget projections before your campaign ever begins.
There are many advantages to Online Marketing:
- Immediate - your messaging can be delivered and changed within days
- Targeted - deliver specific messages based on what the customer is looking for and drive them to specific landing pages for highly targeted product messaging and offers
- Affordable - with clicks as low as a ten cents, online marketing is both affordable and cost effective
- Proven ROI - track visitors from their click to their order to provide true campaign ROI
- Easily Optimized - monitor and change quickly to stay ahead of your competitors and meet your budget goals
Your service will include:
Campaign Planning — We will determine the best online marketing programs to meet your objectives and your budget. Accounts will be set-up with the search engines, affiliate programs, media companies and more depending on your customized program. We will create the initial ad copy and work with your internal or my development team to create landing pages to jump-start your program.
Ongoing Analysis — We will carefully oversee your Online Marketing campaign and understand your business, your objectives and your budget. We regularly monitor your online campaigns, making ongoing adjustments to ensure budget and performance objectives are being met. And, we'll continually test and refine your campaigns to ensure optimal results.
Monthly Performance Report — Each month, you will receive a summary report with all of your campaign's performance for that month. This report includes all keywords or advertisements, costs, and conversions across all of the campaigns. We make it easy to understand your effectiveness, and return on your online marketing investment.
Monthly Summary Report and Recommendations — Each month you will also receive a summary overview of your entire campaign's performance. This contains comparisons to previous periods along with recommendations for how to drive new traffic and to increase efficiencies.
Website Development
lodestar Digital can create a professional web site that meets the needs and goals of your organization. Read MoreSearch Engine Marketing
Most businesses today refer to Search Engine Marketing as pay-per-click or PPC marketing programs. These programs utilize advertisements on search engines such as Google, Yahoo!, Bing and Ask where the advertiser pays a fee each time a potential customer clicks on their ad. Read MoreSearch Engine Optimization
Search Engine Optimization or SEO, uses several factors such as; site structure, site content, keywords, links to and from a web site, and more to increase the organic ranking and relevancy within Google, Yahoo! and the major search engines. Read MoreSocial Media and Blogs
People influence their friends about the brands they love (or hate). And three out of every four Americans access the Internet. That’s why you can’t ignore this important medium for reaching your customers and potential customers. Read MoreOnline Advertising
Online advertising uses banner ads, contextual ads, pop-ups, text links, videos, newsletter/email inclusions, viral marketing, sponsorships, and partnerships to reach the most qualified customers where they are on the Internet. Read MoreAffiliate Marketing
Affiliate marketing, also known as pay-for-performance, performance-based, referral-based, revenue-share or partner marketing, is a growth based marketing program where other companies (affiliates) first sign-up, and then promote your Web site, products or special offers. Read MoreEmail Marketing
Email marketing is a form of direct marketing which uses electronic mail as a means of acquiring new visitors or communicating with current visitors to your Web site. Read MoreWeb Analytics
Web analytics is the process of collecting data about the activities of visitors to your website. Some of these activities include, how they found you, when they visited, what pages they looked at, what they bought or downloaded, and so on. Read MoreGive us a call and we can discuss your unique situation and how lodestar marketing group can help you maximize your marketing investment.