lodestar Marketing Services

Media Planning and Placement

We partner with several local media companies to offer media planning and placement to our clients. We work closely with our partners to ensure a consistent and effective marketing campaign that is on plan, on brand and on budget.  Our partners have relationships with local, regional and national publications, broadcast and outdoor advertising reps which allow them to offer the best rates and placements for our clients.

Mass media is not for everyone and can often be expensive and yield low returns.  We carefully assess your needs to determine if mass media is the right fit for you and will help you achieve your goals in a cost effective manner. 

Media planning services include:

• Planning Recommendations
• Space Reservations
• Print, Radio, TV and Outdoor
• On-going Monitoring
• Post-buy Reporting and Evaluation

Give us a call and we can discuss your unique situation and how lodestar marketing group can help you maximize your marketing investment.