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Brand Development

The creation and presentation of the brand is one of the core elements to business success.  It’s what sets you apart from the competition and establishes a foundation of trust.  Once you have a strong brand identity, all of your marketing programs are an extension of that brand, supporting and building your brand awareness.

We have created or recreate brands for numerous companies from gourmet food stores to call center services companies.  Some of the elements we will help you define during this process include:

  1. Logo and Tagline
    We'll help define a logo and tagline that clearly articulates what you do.
  2. Colors
    Colors are another important element that say a lot about your organization.  Are you fun, serious, whimsical?  We’ll help choose colors that portray the right feel.
  3. Fonts
    Fonts also help define who you are. Are you organized, child-like, or sophisticated? We'll help you choose the font that portrays the image you want to portray.
  4. Voice
    When you are speaking to customers are you knowledgeable, a friend, an advisor or technical? We'll help craft your brand voice to further define your brand identify.
  5. Positioning
    Your positioning sets you apart from your competitors. Are you first to market? Are you best? Do you have the most complete offering? We'll help you determine where to put your stake.

For some of our clients, the creation of their brand has made all the difference.

Give us a call and we can discuss your unique situation and how lodestar marketing group can help you maximize your marketing investment.

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