lodestar Marketing Services
lodestar Marketing is our traditional marketing division. We focus exclusively on traditional marketing - from collateral development to events to lead generation programs. Our marketing experts can create custom marketing programs to increase brand awareness, lead generation and sales.
- Overview
- Service Offerings
Are you looking to improve your brand identity, refine your message or positioning, or increase leads and sales? Or, are you looking to create your brand, develop your initial positioning and generate your first sale? Whether you are an established company in need of additional support or a new firm looking to make its mark on the world - lodestar Marketing has the experience to help you succeed.
Marketing is both an art and a science. And, we use both effectively to come up with creative ideas that will break through the clutter and that can be measured to ensure you are receiving the best return on investment possible.
We’re different from other marketing agencies. We like to think of ourselves as the marketing arm of your organization – someone you can lean on for the big strategy work or for the important, but tedious work – like licking envelopes, if that is what it takes. No project is too big or small.
We work with you to understand your goals, your target audience, your budget and what success means to you. If you don’t know that yet, we work with you to find the answers. Then, we developed strategic marketing plans that will provide the guidance we need to reach your goals. Our team has deep experience in traditional marketing practices and can help you with all facets of marketing.
Marketing Planning and Strategy
A solid marketing plan and strategy is critical to overall success. lodestar Marketing can review existing plans or develop a comprehensive plan and strategy to reach your goals. Read MoreBrand Development
The creation and presentation of the brand is one of the core elements to business success. It’s what sets you apart from the competition and establishes a foundation of trust. Read MoreCollateral
lodestar Marketing can help with a simple tri-fold brochure, product sales sheets or a comprehensive sales or press kit. No matter how big or small your firm, we’ll ensure your collateral portrays you as a professional, trustworthy organization that can meet the needs of your audience. Read MoreDirect Mail Marketing
Direct Mail Marketing can help you reach a very targeted market in a memorable way. lodestar Marketing can help you develop effective direct mail campaigns, source the right mailing list and track the results of your campaigns. Read MoreMedia Planning and Placement
We partner with several local media companies to offer media planning and placement to our clients. We work closely with our partners to ensure a consistent and effective marketing campaign that is on plan, on brand and on budget. Read MoreTradeshows and Event Marketing
Tradeshows and events don’t have to be a necessary boondoggle where you spend lots of money just to make sure your company has a presence at these industry events. With the right marketing in place, you can generate viable leads and close real sales. Read MoreSales Promotion
lodestar Marketing has experience managing sales teams and understands that a good sales effort starts with a solid process and professional tools. lodestar Marketing can develop sales collateral, sales presentations and other tools to help your sales team reach their full potential. Read MoreBusiness Templates
It’s important that your company has consistent business documents and that all documents are positively representing the company and supporting your brand. lodestar Marketing can help develop everything from letterhead to PowerPoint templates. Read MoreWe will identify the best mix of integrated marketing solutions for the unique needs of your organization. We understand that a “one size fits all” approach is not the answer. We will craft a plan that specifically addresses your target audience and your goals – and will achieve the greatest return on investment.
Give us a call and we can discuss your unique situation and how lodestar marketing group can help you maximize your marketing investment.