Executive Team

Mr. Schwitters co-founded lodestar marketing group in 2004 and heads the company’s digital division.  He is a strategic marketing professional with extensive experience in Search Engine Marketing (SEO), Affiliate Marketing and Internet Technology. He also has deep expertise in retail management. He has proven results reducing customer acquisition costs and substantially increasing customer acquisition through the use of online marketing vehicles.  Mr. Schwitters has worked in digital marketing for over 12 years in varying positions of responsibility.  Prior to his move into digital marketing, Mr. Schwitters spent 15 years in retail operations and marketing.  Mr. Schwitters is a graduate of the University of Washington.

Ms. Schwitters co-founded lodestar marketing group in 2004 and heads the company’s marketing division.  She is a strategic marketing professional with extensive experience in Direct Marketing, Customer Acquisition, Customer Retention and Communications.  Ms. Schwitters has built several marketing departments from the ground up including corporate and product branding, business and sales collateral, marketing strategies, budget and staff.  Ms. Schwitters has worked with numerous investors and entrepreneurs to determine the viability of new business ideas and has written several business plans which have raised Venture Capital funding worth over $20 million dollars.  She uses creativity and out-of-the-box thinking to find the right solutions for each company she works with.  Ms. Schwitters is a graduate of San Diego State University.

Mr. Hong joined lodestar marketing group in 2004 as the Director of Software Development and Technology. He brings over 10 years experience to help our clients with their highly technical requirements. In addition, he has extensive database development experience. Prior to lodestar marketing group, he has held positions of increasing responsibility at Microsoft, Boeing, DHL, SumTotal Systems and Premera Blue Cross.

Ms. Berger joined lodestar marketing group in 2008 and assists with the day-to-day management of our client's marketing programs. Ms. Berger’s background includes project management, copywriting and reporting. She works hand-in-hand with many of our clients on email marketing campaign, banner advertising, search engine marketing, search engine optimization, affiliate programs and more. She constantly monitors results and optimizes programs for top-notch performance.