Case Studies

Customer Success Story
Leading Human Resource Software Firm (Email)

Situation

This leading human resources software firm develops hiring software to help firms make the best hiring decisions possible.  They had a corporate contract with a large company but were having trouble penetrating into the individual offices and franchises in order to get everyone using the software.  They approach lodestar marketing group to help them develop a marketing program that could reach these franchise owners and get them on board quickly.

Solution

lodestar marketing group recommended a marketing mix including targeted emails, inserts and direct mail.  Since the franchise list was relatively small (approximately 300), it was cost effective to reach them through multiple touches.  lodestar developed an email marketing campaign that educated the franchise owners over several months demonstrating the value of the software through the experience of other franchise owners.  They also designed an insert and direct mail piece that was included along with their franchise newsletter.

Results

The results from this campaign were outstanding.  In just 90 days, 25% of the franchise owners were evaluating the software for use in their office.   The revenue on this campaign more than covered the cost of the marketing for a substantial return on investment.

Customer Success Story —
Leading Online Music Subscription Company (Paid Search)

Situation

This online music subscription company acquires most of its clients through various online marketing programs.  In order to generate a positive return on investment, the company had to acquire trials for no more than $15.00.  While they had been successful for several years, they suddenly found that their online acquisition costs were slowly creeping up and were approaching the $25 mark.  They relied on the experts at lodestar marketing group to analyze the program and implement optimizations to improve their costs.

Solution

lodestar marketing group thoroughly reviewed the music subscription companies paid search program looking at their keywords, positions, copy and landing pages.  Based on their vast knowledge of search engine practices, they optimized the current program focusing mainly on the keywords, positions and bid amounts.

Results

In just 60 days, the music subscription company has a cost per acquisition of $19.00 and by the end of 90 days, they were back to their $15.00 cost per acquisition goal. lodestar marketing group worked quickly to get their costs back inline so they were once again acquiring customers profitably.

Customer Success Story —
Consulting Firm

Situation

A brand new consulting firm needed everything from brand development and positioning to marketing collateral and sales support.  They wanted to ensure that their message was resonating with their target audiences.   They also wanted to ensure that their sales team was equipped with all of the materials they needed to be successful including sales kits, product sheets, brochures, sales presentations and case studies.

Solution

lodestar marketing group worked closely with the consulting firm to understand their desire for the brand.  They researched both their target audience as well as competitors.  Once the brand and positioning was developed, they went to work executing on all the elements the company would need to be successful including:

• Corporate web site
• Letterhead, Envelopes and Business Cards
• Sales Kit and Sales Presentation
• Customer Case Studies

They also assisted the company with lead generation efforts to feed their sales team qualified leads.  This included a paid search program, email campaigns and tradeshow management.

Results

This consulting firm now has nearly 50 customers and is considered a leader in their field.   The initial brand development strategy and tactic execution set them up for success.

Customer Success Story
Internet Gourmet Food Store

Situation

This Internet Gourmet Food Store built their site and was ready for business.  Now they just needed customers.  They turned to the experts at lodestar marketing group to get their store on the map and start generating online orders.

Solution

Over the course of three years, lodestar marketing group recommended a marketing mix that consisted of:

• Print catalogs to supplement the online business
• Direct Mail
• Magazine and Newspaper Advertising
• Paid Search Programs
• Search Engine Optimization
• Banner Advertising
• Email Marketing
• Affiliate Program

Results

In three years, the company had acquired a database of 80,000 gourmet food buyers.  They went from $0 to $5 million in annual revenue.  Eventually, the company was profitably sold to another online retailer.